Don't pitch.Just dig.

The customer discovery practice tool that turns your startup idea into customers you can practice on, before the real ones count.

Building alone is hard. When you finally get someone to listen to your idea, of course you want to hear that it sounds promising.

But encouragement is not the same as evidence.

Polite answers feel like proof. But they almost never tell you what people actually did, tried, paid for, or walked away from.

The same conversation, two ways to listen.

Founder

How do you work out at home these days?

Same opening line. The only thing that changes is what the founder does next.

Before
Customer

I tried following some YouTube videos for a while, but I stopped after a couple weeks.

Founder

Right, so the problem is you need something more personalized that keeps you motivated, like an AI coach?

↑ you're supplying the answer
Customer

Yeah I guess that would help, motivation is definitely my issue.

Founder talks more. The customer just agrees, with no real detail.

After
Customer

I tried following some YouTube videos for a while, but I stopped after a couple weeks.

Founder

Got it, what made you stop?

Customer

Honestly I was never sure if I was doing the moves right. I pulled something in my back doing what I thought was a squat, and after that I was kind of scared to keep going without someone checking my form.

Founder says less. The customer says what actually happened.

How Vera helps you get there

01

Tell Vera your idea

Describe what you're building in a sentence or two, the way you'd explain it to a friend over coffee.

Your idea
An app that gives people quick form checks for home workouts so they don't hurt themselves
02

Meet your customer

Vera turns your idea into a real customer with their own life, habits, and reasons to hesitate. They don't know you're trying to sell them anything, so they won't just tell you what you want to hear.

Maya Hart, 29

Works from home. Doesn't know you're selling anything, so she won't just tell you what you want to hear.

tried YouTube workouts
quit after a back twinge
03

Ask, and see how you asked

Talk to them the way you'd talk to a real person. Vera shows you the moments where you led them to an answer or asked them to agree with you, and what you could have said instead.

You

So you'd want an AI coach to keep you motivated, right?

try instead

“What made you stop after those couple of weeks?”

Every conversation sharpens your taste, until you can tell a real answer from a polite one on your own.

See exactly where a good conversation slips, and how to save it.

Customer

I tried following some YouTube videos, but I stopped after a couple weeks.

You

Right, so the problem is you need something that keeps you motivated, like an AI coach?

Leading question
Customer

Yeah, I guess that would help.

Coaching note

What the customer gave you

A real behavior (following YouTube videos) and a clue that something went wrong (she quit after two weeks).

What you did

You guessed the reason for her (“you need motivation”) and offered your product, before asking why she actually stopped.

A better follow-up

“What made you stop after those couple of weeks?”

Why it mattered

That one question is how you'd learn the real reason she quit, which may have nothing to do with motivation at all.

Start where it makes sense for you.

Free

$0

See the flow before you commit

  • 3 lifetime practice runs
  • 1 starter customer conversation per run
  • Free overview report after the conversation
  • Upgrade an idea later to unlock the full set
Start free

Pro Monthly

$29/month

A fresh PRO budget every month

  • 8 PRO practice runs refreshed each month
  • All 5 customer cards unlocked on every run
  • Full report and Coach View for each PRO idea
  • Best for testing several ideas or iterations
Go Pro

Questions, answered.

Do I need a polished idea to start?

No. A rough one-line idea is enough. Vera works with whatever you've got, even if you're still figuring it out, so you can start before everything is figured out.

How long does one practice run take?

Around ten to fifteen minutes. Short enough to fit before a real meeting, long enough to actually learn something.

What do I get after a practice run?

A debrief that shows the moments where you led the answer or asked for agreement, and what you could have said instead.

Will this replace talking to real customers?

No, and it shouldn't. Vera is practice, so that when you sit down with a real customer, you don't waste the conversation.

Is my idea kept private?

Yes. What you share with Vera stays yours. We don't share your idea or your conversations with anyone.

Still curious? Talk to your first customer free.

Start with your idea