Customer Discovery
Customer Discovery Is Not Sales
Discovery learns whether the pain is real. Sales asks someone to buy a specific solution.
Jul 4, 2026 / 6 min read
Vera Blog
Notes on customer discovery, sharper interview questions, and what changes once you practice before the pitch that counts.
Customer Discovery
Discovery learns whether the pain is real. Sales asks someone to buy a specific solution.
Jul 4, 2026 / 6 min read
Customer Discovery
Use discovery questions that reveal past behavior, real workarounds, and costly moments.
Jun 12, 2026 / 4 min read
Practice before the next real interview.
Turn a rough idea into practice customers, then review where your questions led the answer.