Vera Blog

Learn what your idea is missing before a real customer tells you.

Notes on customer discovery, sharper interview questions, and what changes once you practice before the pitch that counts.

Interview Mistakes

The dangerous mistakes are not awkward questions. They are questions that make bad evidence feel good.

Jul 3, 2026 / 5 min read

Interview Mistakes

Future intent is cheap. Past behavior is the evidence founders can build on.

Jul 2, 2026 / 3 min read

Interview Mistakes

Pitching feels like progress, but it turns discovery calls into polite product reactions.

Jul 2, 2026 / 4 min read

Interview Mistakes

Compliments feel like validation, but they often mean the customer is protecting your feelings.

Jul 1, 2026 / 3 min read

Interview Mistakes

Leading questions smuggle your answer into the customer's mouth, then call the agreement validation.

Jul 1, 2026 / 3 min read

Interview Mistakes

Customers own the problem. Founders own the synthesis.

Jun 29, 2026 / 3 min read

Practice before the next real interview.

Turn a rough idea into practice customers, then review where your questions led the answer.